Experience

Led global marketing organization supporting a $1B business unit serving senior executives across Finance, Marketing, HR, Legal, and Supply Chain functions. Directed a 29-person team spanning demand generation, digital marketing, campaign strategy, and sales enablement.

• Grew marketing-sourced new business from $35M to $61.4M (+75%)
• Expanded marketing-generated sales opportunities from 7,626 to 16,846 (+120%)
• Nearly doubled MQLs from 45K to 89K (+98%)
• Designed and implemented digital buyer-journey framework integrating lead scoring and lead nurturing
• Shifted marketing mix toward organic channels while maintaining 7X+ ROI on paid media ($1.5M)
• Implemented campaign playbooks and performance governance to improve accountability and lead quality
• Achieved 90%+ sales lead action rate while reducing response time to under 48 hours
• Established internal marketing competitions to drive innovation, including AI-enabled initiatives
• Created structured career path framework to strengthen capability development and associate engagement

• Built strong partnerships with global sales leadership to align marketing strategy with revenue growth priorities
• Implemented performance reporting and campaign review cadence to increase sales visibility into marketing impact
• Developed culture focused on accountability, performance excellence, and continuous improvement

• Led 135-person in-house marketing agency delivering 10,000+ digital, video, and print projects annually for 300 internal clients
• Saved $11.7M annually vs. outsourcing

• Directed strategic initiatives to build and protect the company's extensive brand, trademark, and domain portfolio
• Created data-driven C-suite personas to refine messaging and customer targeting

• Set vision and direction for 60-person team across demand generation, creative, customer insights, and brand marketing for a $1B business unit
• Defined and executed product naming strategy to simplify portfolio and improve customer experience

• Drove marketing strategy, vision, and execution for SaaS product marketing team for a $400M global business
• Improved sales productivity by 17% through lead scoring and nurturing programs

• Founded and managed daily operations of a marketing agency offering strategy, digital marketing, and creative services
• Developed new business and managed client relationships with Adobe, Information Resources Inc (IRI), and Thomson Scientific