Experience

Led global marketing for a $1B business unit serving senior executives across multiple industries, driving commercial growth through integrated marketing and sales alignment.

• Grew marketing-sourced new business from $35M to $61.4M (+75%)
• Expanded pipeline opportunities from 7.6K to 16.8K (+120%) across global markets
• Increased qualified demand 98% while improving conversion and lead quality

• Developed integrated buyer journey frameworks aligned to priority industry segments
• Strengthened positioning of complex service offerings to better articulate business value and ROI
• Partnered with sales leadership to tailor messaging and campaigns to vertical markets and key accounts

• Achieved 90%+ sales follow-up rate through tighter integration with sales processes and SLAs
• Built scalable campaign playbooks and enablement tools to improve pipeline conversion and deal velocity
• Established performance reporting cadence to increase visibility into marketing impact on revenue

• Shifted channel mix toward high-performing organic channels while maintaining 7X+ ROI on paid media
• Introduced AI-enabled campaign optimization to improve speed, efficiency, and performance
• Implemented governance and KPI frameworks to increase accountability across global teams

• Led and developed a 29-person global marketing organization across demand generation, digital, and campaign strategy
• Built a high-performance culture focused on collaboration, accountability, and measurable results

• Led 135-person in-house marketing agency delivering 10,000+ digital, video, and print projects annually for 300 internal clients
• Saved $11.7M annually vs. outsourcing

• Directed strategic initiatives to build and protect the company's extensive brand, trademark, and domain portfolio
• Created data-driven C-suite personas to refine messaging and customer targeting

• Set vision and direction for 60-person team across demand generation, creative, customer insights, and brand marketing for a $1B business unit
• Defined and executed product naming strategy to simplify portfolio and improve customer experience

• Drove marketing strategy, vision, and execution for SaaS product marketing team for a $400M global business
• Improved sales productivity by 17% through lead scoring and nurturing programs

• Founded and managed daily operations of a marketing agency offering strategy, digital marketing, and creative services
• Developed new business and managed client relationships with Adobe, Information Resources Inc (IRI), and Thomson Scientific